Joana Petrova

Joana Petrova is a Global ABM & Partner Marketing Manager at PageUp, where they focus on building effective marketing strategies and partnerships. With over seven years of diverse marketing experience, Joana has held various key roles, including Head of UK Marketing at Harri and Marketing Manager at Scale Space. They recently completed an MSc in International Marketing, with a dissertation exploring advertising effectiveness across channels. Joana is known for their empathetic leadership style and commitment to ESG, DEI&B initiatives. In their spare time, Joana enjoys exploring MarTech innovations, weightlifting, and experimenting with cooking.