Ulrik Wisløff

Professor Ulrik Wisloff is an internationally recognized researcher, professor, and entrepreneur in the field of exercise physiology, with a primary appointment at the Norwegian University of Science and Technology. He has more than 300 publications and over 32,000 citations, and is among the world’s 4 most cited scientists in the broad field of ‘exercise’.

Dr. Wisloff invented the Personalized Activity Intelligence (PAI) metric with the ambition to motivate more people to become sufficiently physically active.