Kate Pires

Kate Pires has over nine years of experience in marketing and strategy. In 2021, they began their current role as Senior Media and Strategy Team Lead at #paid. Prior to that, they were a Strategy Lead at The Globe and Mail from 2016 to 2021, where they were responsible for proposal development, media planning, and campaign optimization. In 2016, they also held the role of Digital Marketing Manager at CoreChair, where they created a strategic digital marketing plan and developed digital content. From 2015 to 2016, they were a Content Strategist at Québecor (on a maternity leave contract) where they conceptualized and strategized content solutions for client business objectives. From 2012 to 2015, they were a Marketing Manager and Marketing Coordinator at The Jones Group Canada, Inc., where they planned, managed, and executed marketing programs to support the sales plan and brand initiatives.

Kate Pires has a Bachelor of Technology in Graphic Communications Management (with Honours) from Ryerson University, a Master of Science (MS) in International Creative Advertising (with Distinction) from The Manchester Metropolitan University, and a Copywriting That Sells (Course) in Marketing from the University of Toronto. Kate also holds a Facebook Certified Media Planning Professional certification from Facebook.