PAIKKA
Anssi Hurme is an accomplished professional with extensive experience in entrepreneurship, product development, and design. Currently serving as an Advisor and Co-Founder at PAIKKA, Anssi focuses on human-grade pet essentials. As the Founder of Wherever Coffee since December 2023, Anssi is building a sustainable outdoor coffee gear brand. Anssi co-founded HAPPY SiNKS, a brand dedicated to innovative and sustainable cleaning products, and previously held a key role at Magisso Ltd. as Wizard of Ops, overseeing brand and product development. Additionally, Anssi has a background in children's literature as a co-creator of award-winning books and has experience as an Art Director at City-lehti, managing visual branding and design teams. Early career roles involved graphic design responsibilities at Karprint Oy and freelance work.
This person is not in any teams
PAIKKA
PAIKKA is all about creating premium level, human-grade pet essentials. We believe every product designed for your pet should be designed as well and profoundly as products for human beings. We re-invent important daily moments in pets´ lives through inventive lifestyle products which are safe to use and equipped with uncompromised ergonomic and functional features. Our PAIKKA pack consists of animal lovers with unique skillset. Together we have long work experience in fast fashion, design, pet industry and assortment management, B2B omni-channel development, global procurement and production. We understand the needs of pet owners through extensive knowledge of dog behavior, ergonomics and wellbeing. PAIKKA delivers outdoor and home products for different life stages in pets’ life. Every product is designed with our end users’ needs in mind – for us pets come first. We don’t cut corners, even the smallest little details have been thought through. Practicality and functionality don’t rule out style, PAIKKA pet products are something you love showing to everyone, also your friends who don’t have pets, yet. We also make our industry expertise available to help third-party retailers grow their pet accessories business. We prepare turnkey strategic assortment and pricing models for our business partners and give them access to our proprietary design, product development and manufacturing system Follow our journey on Instagram.