PAIKKA
Jasmit Horkama currently serves as the Head of Marketing and Ecommerce at PAIKKA, a position held since June 2023. Prior to this role, Jasmit held various positions including Business Development Manager at Braxton Clothing Oy from August 2011 to January 2023, and Brand Manager at Freddy S.p.A. from May 2015 to July 2017. Jasmit's experience also includes serving as the Head of Wholesale for DACH countries at Ted Baker London from 2008 to 2011, and as Sales Manager for Finland and the Baltics at Guess Europe Sagl from 2006 to 2008. Earlier in the career, Jasmit worked as a Sales Representative at Braxton Clothing Oy from 2004 to 2006.
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PAIKKA
PAIKKA is all about creating premium level, human-grade pet essentials. We believe every product designed for your pet should be designed as well and profoundly as products for human beings. We re-invent important daily moments in pets´ lives through inventive lifestyle products which are safe to use and equipped with uncompromised ergonomic and functional features. Our PAIKKA pack consists of animal lovers with unique skillset. Together we have long work experience in fast fashion, design, pet industry and assortment management, B2B omni-channel development, global procurement and production. We understand the needs of pet owners through extensive knowledge of dog behavior, ergonomics and wellbeing. PAIKKA delivers outdoor and home products for different life stages in pets’ life. Every product is designed with our end users’ needs in mind – for us pets come first. We don’t cut corners, even the smallest little details have been thought through. Practicality and functionality don’t rule out style, PAIKKA pet products are something you love showing to everyone, also your friends who don’t have pets, yet. We also make our industry expertise available to help third-party retailers grow their pet accessories business. We prepare turnkey strategic assortment and pricing models for our business partners and give them access to our proprietary design, product development and manufacturing system Follow our journey on Instagram.