Charece Williams is a seasoned professional with extensive experience in sports marketing and strategic partnerships. Currently serving as a Board Director for Pajama Program and on the Board of Directors for UCF DeVos Sport Business Management, Charece founded Inside the Huddle, a strategic marketing firm that assists organizations and athletes with sports-related challenges. Previous roles include Vice President at Coca-Cola overseeing North America Sports, Entertainment & Influencer Marketing, Senior Director at Under Armour leading sports marketing strategies, and Brand Director at PepsiCo focusing on consumer engagement and sports partnerships. Charece's career also includes significant contributions to the National Basketball Retired Players Association and experiences at Wasserman Media Group and Disney Sports/ESPN. Charece holds a Business Management degree from North Carolina State University, an MBA in Sports Business Management from UCF, and a certificate in Broadcast Journalism from New York University.
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