Palazzo di Varignana
Shiyi Xu is an experienced professional in the luxury and fashion industries, currently serving as a Brand Ambassador for Palazzo di Varignana since January 2023. Xu has been actively mentoring for various organizations, including Startupbootcamp FashionTech and Fashion Technology Accelerator, since 2020, focusing on business development and digital communication in emerging markets. Previous roles include Regional Director - APAC at DEDAR MILANO, Director of Business Development at Hylink Digital Solutions Italy, and Strategist at Sketchin, where digital transformation initiatives for the luxury sector were emphasized. Xu co-founded Eagle Communication Co., Ltd and Mingshi Bedroom Furniture Co., Ltd, providing consulting services and business development in China. Academic credentials include a double degree in Luxury Management from SDA Bocconi and ESSEC, along with degrees in Fashion & Luxury Brand Management, Economics, and International Marketing from renowned institutions.
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Palazzo di Varignana
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Palazzo di Varignana rises in the elegant setting of the Bolognese hills, immersed in the sweet Emilian landscape. The heart of the project is Palazzo Bentivoglio, an ancient villa dating back to 1705 and renovated respecting the charm of its history. Around it, surrounded by ornamental gardens, water sources and enchanting views, there are a series of other buildings, forming a small village surrounded by nature. The whole is an original and sustainable model of widespread hospitality. The Resort houses 134 contemporary-style rooms, five independent villas, three restaurants, a 3700 sqm SPA with 7outdoor swimming pools, gym, sports fields, a modern conference center and spaces for events. Palazzo di Varignana owns also a 300 hectares agricultural estate and produces an excellent and multi-awarded extravirgin olive oil, along with other food products (wine, saffron, pomegranate etc...)