Jessica Baltz

Sr. Director Of Strategic Insights And Analytics at PALERMO VILLA, INC

Jessica Baltz has a diverse range of work experience spanning from 1999 to 2019. Jessica has held various roles in companies such as Palermo's Pizza, Nelson-Jameson, Inc., Novus Media Inc., The Lacek Group, IRI, Nielsen, W.W. Grainger, and Target.

At Palermo's Pizza, Jessica served as the Sr. Director of Strategic Insights and Analytics. In this role, they led the Analytics team and was responsible for developing better trade plans, improved forecasting, tailored innovation, and deeper business insights. Jessica was recognized with the "2022 Driving Success Forward" award for their achievements. Jessica played a multi-faceted role across numerous disciplines and used Tableau and Power BI to drive automation and transparency. Jessica also identified consumer trends and untapped markets to help R&D disrupt the frozen food aisle.

During their time at Nelson-Jameson, Inc., Jessica served as an Advisory Board Member.

At Novus Media Inc., Jessica was the Director of Marketing Sciences. Jessica led the Marketing Sciences team and focused on driving advances in the agency's capabilities in cross-channel local market planning, testing, optimization, and measurement across retail clients. Jessica managed three direct reports and was responsible for managing the development of evolving analytical solutions.

As the Director of Marketing Analytics at The Lacek Group, Jessica identified analytic needs and created solutions to complex business problems for a global agricultural client. Jessica was promoted to Director within six months of employment and received an Impact Award nomination from senior partners.

At IRI, Jessica served as a Senior Client Consultant for 3M. Jessica provided superior client service leadership and was instrumental in driving revenue and brand recognition for 3M with their retail customers. Jessica was also appointed to mentor other IRI and 3M employees on how to transform data into strategic analytic insights. Jessica received the "Make It Happen" award in 2013 for outstanding performance and superior results.

During their time at Nielsen, Jessica held multiple roles. As a Client Service Consultant for General Mills, they led all aspects of client service, including research and analysis of data and presenting findings to clients. Jessica also served as a Pricing Strategy Consultant and a Client Consultant in Advanced Analytics, where they were recognized with the "One Voice Value" award within the first year of employment. Jessica worked with clients on advanced analytical services and successfully increased sales revenue for Nestle Frozen Prepared Meals and Nestle Baking.

At W.W. Grainger, Jessica held two roles. As the Manager of Strategic Analysis, they determined the most effective marketing mix and sales coverage for 1.7 million Grainger customers. Jessica was promoted into this role at a young age and earned distinction for their work. As a Marketing Associate Manager, they launched marketing plans that contributed to increased sales growth in various industries and developed a new spending tool to improve budgeting accuracy.

Lastly, Jessica worked at Target as an Inventory Management Specialist and later as a Senior Business Analyst.

Overall, Jessica Baltz has extensive experience in strategic insights and analytics, marketing sciences, client consulting, pricing strategy, and marketing analysis. Jessica has a proven track record of driving results, receiving awards and nominations, and successfully leading teams.

Jessica Baltz has a Bachelor of Business Administration degree in Marketing and International Business from the Wisconsin School of Business. The specific years of their education are not provided.

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Timeline

  • Sr. Director Of Strategic Insights And Analytics

    December, 2017 - present

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