Xavier Balsa

Xavier Balsa is an experienced marketing and communication professional currently serving as the Marketing and Communication Manager at Palex Medical since May 2023. Balsa has been a Professor of Brand Strategy Management at Universitat Pompeu Fabra in Barcelona since September 2019, and also lectures on branding at various institutions, including the Universitat Oberta de Catalunya and Bau, Centro Universitario de Diseño. Previously, Balsa held the position of Marketing and Communication Director at Barcelona Energia and has extensive experience in brand strategy and communications consultancy through roles at El Cactus Project and Xavier//Olivé Food Branding & Entertainment. Balsa's background includes strategic planning at DDB, targeting well-known brands such as Volkswagen and Airbnb. Balsa holds multiple degrees in marketing and brand strategy, most notably from esteemed institutions like IESE Business School and Universitat Pompeu Fabra.