Palisades Tahoe
Bradley A Barth serves as the Associate Director of Sales at Alterra Mountain Company - Palisades Tahoe since October 2020, previously holding the role of Senior Sales Manager at Squaw Valley Ski Holdings since May 2017. With extensive experience in the hospitality and resort industries, Bradley has consistently exceeded sales goals, leading to significant revenue growth across various roles. Notably, as Vice President of Business Development & Condominium Management at Two Roads Hospitality from September 2014 to April 2017, Bradley successfully developed strategic growth plans and increased EBITDA by over nine million dollars annually through property acquisitions. Bradley’s career also includes roles as National Sales Manager and Regional Senior Sales Manager, where a strong focus on client acquisition, team leadership, and marketing collaboration led to record sales achievements. Bradley holds a Bachelor of Science in Business Administration with a major in Marketing from Central Michigan University, obtained in 2003.
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Palisades Tahoe
Palisades Tahoe is the largest ski resort in the Lake Tahoe region, boasting 6,000 skiable acres across eight peaks. Formerly Squaw Valley Alpine Meadows, the more than 70-year-old resort celebrates a rich history as the host of the 1960 Winter Olympics, the Spring Skiing Capital, and home mountain to dozens of Olympic and World Cup athletes across multiple snow sports. With an average annual snowfall of 400 inches, Palisades Tahoe frequently operates the longest ski and snowboard season in Lake Tahoe. The Village at Palisades Tahoe offers year-round events and over 50 bars, restaurants and boutiques, many of which are locally owned and operated. Palisades Tahoe is on the Ikon Pass, which offers access to 47 international ski destinations. In 2021 the resort changed its name, trading in a harmful slur for a name that better reflects its values and legacy.
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