Erica M. de León

Erica M. De León has over 10 years of experience in sales and marketing roles. Erica M. currently works as the Director of Sales Marketing at Palm Medical Centers, where they are responsible for developing marketing plans to increase patient base and raise brand awareness targeting the Medicare and Medicaid populations. During their tenure, monthly sales have increased by 41%.

Before joining Palm Medical Centers, Erica worked at CVS Health as the Community Relations and Branding Manager. In this role, they collaborated with various teams to create and launch CVS y Más, a Hispanic focused retail pharmacy division. Erica M. also developed and implemented successful marketing campaigns to drive store traffic in the Miami and California markets.

Prior to CVS Health, Erica served as the Marketing Manager at Navarro Discount Pharmacy, where they designed seasonal messaging for campaigns and managed marketing and vendor programs.

Erica M. started their career as an Associate Project Manager at Provider Network Solutions, supporting the completion of marketing and operations projects and assisting with corporate branding. Erica also worked as an Executive Account Representative at Southeastern Health Management & Associates, where they built and maintained new physician accounts.

Erica's early experience includes an internship as a Marketing Intern at Provider Network Solutions, where they conducted research, prepared presentations, and shadowed marketing representatives during visits to physicians.

Throughout their career, Erica has demonstrated strong analytical and organizational skills, as well as the ability to work under tight deadlines. Erica M. has a proven track record of driving sales and raising brand awareness in the healthcare industry.

Erica M. De León earned their Bachelor of Science degree in Mass Communications with a specialization in Public Relations and a minor in Marketing from Florida International University. Erica M. attended the university from 2005 to 2010.