Cristina Azambuja currently serves as the Head de Trade Marketing e Merchandising at Panco since December 2023, following a tenure in a similar role at Marilan Alimentos S/A. Prior experience includes serving as Senior Trade Marketing Manager at Grupo Big - Brasil and Trade Marketing & Merchandising Manager at J.Macêdo. Cristina's extensive career at Mondelēz International spanned over 17 years, during which various positions, including Trade Marketing Manager for Beverages & Groceries and Brand Manager for multiple products, were held. Additional experience includes Brand Manager for Philadelphia at K&S - Kraft & Sadia Joint Venture. Cristina holds a Pós Graduação in Marketing from Universidade Federal do Paraná and a degree from USP - Universidade de São Paulo.