Ivonne Bastida Hoyos

Ivonne Bastida Hoyos is an accomplished marketing professional with extensive experience in leading marketing strategies across various industries. Currently serving as Marketing Manager for Mexico and the South Cone at Pandora since September 2020, Ivonne has previously held roles such as Marketing and Communication Coordinator at JanSport and Coordinator of Marketing at Sexy Jeans. Earlier experience includes brand marketing coordination at Grupo Kaltex, account supervision at Young & Rubicam and McCann Worldgroup, and account executive responsibilities at Grey Group. Ivonne holds a Master's degree in Fashion Management from Istituto Europeo di Design and a Bachelor's degree in Marketing from Tecnológico de Monterrey.