Natalie McMurdie

Natalie McMurdie is a seasoned professional in digital marketing and e-commerce, with extensive experience in conversion rate optimization and digital trading. Currently serving as the Conversion Rate Optimisation Manager at Pandora since December 2018, Natalie has previously held roles such as Global On-Site Optimisation Specialist and Ecommerce Trading Specialist for the EMEA region. Prior to Pandora, Natalie worked at QuantAds as a Digital Marketing Specialist, where responsibilities included PPC management, social media advertising, SEO, and client management. Natalie's experience also includes significant roles at TOPSHOP TOPMAN, where as Digital Trading and Conversion Manager, strategic oversight of trading calendars and sales plans was provided, along with team leadership and data analysis. Additional experience encompasses positions at Cocosa and House of Fraser, focusing on merchandising and trading analysis. Natalie holds a BA in Economics and English Language and Communication from the University of Hertfordshire.