Viktor Holm-Larsson

Global Brand Director, Core Collections at Pandora

Viktor Holm-Larsson is an accomplished marketing professional with extensive experience in brand management and strategy across multiple industries. Currently serving as the Global Brand Director for Core Collections at Pandora since September 2020, Viktor oversees global strategy for a significant portion of the business. Viktor's previous roles at Pandora include leading the global marketing team for Collaborations and Partnerships and serving as Global Brand Lead for strategic brand collaborations. As a co-founder of HOLM & HIMMEL, Viktor connects digital artists with collectors through an online gallery and content platform. Prior experience includes roles at Carlsberg Group as Global Brand Manager, and various positions at L'Oréal, focusing on marketing and brand strategy. Educational qualifications include multiple degrees in International Marketing and Business Administration from institutions such as Copenhagen Business School and Università Bocconi, alongside a background in Art History.

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