Viktoria Andersson

Viktoria Andersson is a seasoned marketing and business development professional with a diverse background in various industries. Currently serving as a New Business Developer at Pändy, Viktoria is leading the development of a new FMCG brand set for global launch in 2026. Prior to this role, Viktoria worked at Vitamin Well Group as the Marketing Activation Manager for Smiling, where responsibilities included managing marketing in Sweden following its acquisition by VW Group. Additional experience includes serving as CMO at TROOPR, Project Manager at Ericsson for stakeholder engagement, and various roles in digital marketing and project management in startups. Viktoria co-founded Knock Out Racism UF and holds a Bachelor’s degree in Business and Economics from Jönköping International Business School and a diploma in Values Based Leadership from H.M. King Carl XVI Gustaf's Foundation for Young Leadership.