Established in Stockholm in 2006, the company develops, markets and sells high-quality products for health conscious and active consumers under the well-known drinks brands Vitamin Well, Vitamin Well FREE, NOBE aloe vera, NOCCO and Vitamin Well+. With sales in 28 countries, the company focuses on developing an assortment of tasty functional drinksfor different consumer groups and occasions.

Food & Beverage

Vitamin Well

Vitamin Well's headquarters in Stockholm, Sweden

Jonas Pettersson

Ted Kristensson

Jerome Bukwa

David Luks

Tyrone Andersson

Tobias Stenshagen

Catharina Carlsdotter

Matt Hollier

Patrik Kjellberg

Ben Jones

Mikael Larsson

Nicolas Norlin

Johanna Sevonius

Peter Landström

The Sales Team at Vitamin Well is responsible for managing and driving sales strategies across 28 countries to promote the company's range of functional drinks. This includes maintaining relationships with key accounts, overseeing field sales operations, developing business opportunities, and coordinating sales efforts to meet both national and regional targets. The team is instrumental in positioning Vitamin Well's products effectively in the market, ensuring availability at various points of sale, and optimizing partnerships to enhance commercial success.

Sales Team

The Marketing team at Vitamin Well is responsible for developing and executing marketing strategies that enhance brand visibility and drive product sales across global markets. They manage brand activation, social media presence, digital marketing efforts, market research, and shopper marketing initiatives. This team ensures robust marketing operations and collaborations to effectively reach and engage health-conscious and active consumers through tailored campaigns for different brands and regions.

Marketing

The Finance and Accounting team at Vitamin Well oversees the company’s financial health by managing accounting records, preparing financial reports, ensuring compliance with financial regulations, and supporting strategic planning through financial analysis. Responsibilities range from handling day-to-day transactions and accounts payable to comprehensive financial control and business strategy alignment across all 28 countries where the company operates.

Finance and Accounting

The Leadership Team at Vitamin Well is responsible for setting the strategic direction and overseeing the overall operations of the company. This includes driving financial performance, managing product development and supply chains, fostering organizational culture and talent, and expanding market presence globally. They ensure the company meets its growth targets while adhering to its commitment to providing high-quality, functional drinks for health-conscious and active consumers.

Leadership Team

The Operations Team at Vitamin Well oversees the entire supply chain, from production to distribution, ensuring high-quality functional drinks reach consumers efficiently. They manage logistics, international market operations, financial planning, and export processes to support the company's growth across 28 countries.

Operations Team

The Business Strategy and Development team at Vitamin Well is responsible for driving the company's long-term growth and sustainability initiatives. They forecast market trends, establish strategic partnerships, develop new business opportunities, manage expansion into new markets, and oversee distributor relationships to ensure the successful global reach of their functional drink products.

Vitamin Well

Org chart

Teams

Sales Team

Marketing

Finance and Accounting

Leadership Team

Operations Team

Business Strategy and Development

Offices

Vitamin Well

Org chart

Teams

Sales Team

Marketing

Finance and Accounting

Leadership Team

Operations Team

Business Strategy and Development

Offices

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