Lucas Kinser is the Director of Product Development at Panini America, overseeing various trading card product lines such as WWE, Baseball, WNBA, and NASCAR. Lucas has extensive experience in checklist planning, asset management, card count planning, and brand development. Prior to their current role, Lucas worked as a Brand Manager for UFC, Basketball, and Assistant Brand Manager for Football trading card products. Lucas also has experience as a Freelance High School Sports Writer for The Dallas Morning News and as a Freelance Writer for Beckett Media. Lucas holds a Bachelor's degree in Broadcast Journalism from the University of North Texas.
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