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Tracy Hackler

Senior Brand Manager at Panini America, Inc.

Tracy Hackler is a seasoned marketing professional with extensive experience in the sports and collectibles industry. Currently serving as Senior Brand Manager at Panini America since April 2023, Hackler previously held the role of Chief Marketing Officer at Kentucky RoadShow from December 2021 to June 2023. Prior experience includes positions as Hobby Marketing Director at Panini America from October 2010 to December 2021, Publisher at Beckett Media from September 2004 to October 2010, and Marketing Director at Donruss/Playoff from November 2000 to September 2004. Additionally, Hackler worked as Senior Editor at Beckett Publications and began a career in journalism as a Sports Writer at Denton Record-Chronicle. Tracy Hackler earned a degree from the University of North Texas between 1990 and 1995.

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