Katherine Busch, MBA has a diverse range of experiences in the marketing and finance fields. Katherine began their career in 2005 at Power Creative, where they served as an Accounting Administrator and later as an Image Rights Manager. In these roles, they handled invoicing, payment processing, and cost capturing for billable jobs. Additionally, they implemented new methods for organizing and protecting a large library of digital images.
In 2013, Katherine joined Papa's Pilar Rum as a Marketing Coordinator and was responsible for managing the national brand ambassador program. Katherine oversaw activities and expenses, organized point of sale procurement, and developed tracking documents for reporting, inventory, fulfillment, and budgets.
From 2015 to 2019, Katherine worked at Kitestring Visuals (The Power Agency) as a Financial Manager. Katherine developed financial processes and procedures, prepared monthly financial reporting and analysis, and managed accounts payable, billing, and payroll. Katherine also set budgets and tracked expenses to support business growth and revenue increase efforts.
In 2019, Katherine joined Power as a Marketing Data Analyst. In this role, they worked with clients to identify KPI-based business objectives, aggregated multi-channel data into custom reports and dashboards, and provided actionable recommendations for improvement. Katherine also presented findings and insights to internal teams and clients.
Currently, Katherine holds the position of Procurement Director at Papa's Pilar Rum and Hemingway Rum Co. and Hemingway Whiskey. Katherine started in February 2023 and is responsible for overseeing procurement activities.
Overall, Katherine Busch, MBA has demonstrated a strong aptitude for finance and marketing, with experience in financial management, marketing coordination, and data analysis.
Katherine Busch, MBA has a solid educational background in business and marketing. Katherine earned their Masters in Business Administration from Bellarmine University between 2008 and 2010, specializing in the field of MBA. Prior to that, they attended the University of Kentucky from 2000 to 2004, where they obtained a Bachelor of Science degree in Integrated Strategic Communications with a focus on Creative Marketing/Advertising Campaigns. In addition, Katherine briefly studied Advertising at the University of Central Lancashire in 2003.
In terms of additional certifications, Katherine Busch has acquired expertise in Google Analytics. Katherine completed the Google Analytics for Power Users course offered by Google in February 2019, and also obtained an Advanced Google Analytics certification from Google in January 2019.
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