PaperAirplane Media
Will Preuss serves as the President of PaperAirplane Media since August 2020. Prior to this role, Will worked at Lionsgate from November 2010 to April 2020, holding positions such as SVP Exhibitor Relations and VP Exhibitor Relations. Before Lionsgate, Will was at Roadside Attractions from March 2008 to November 2010 as the Director of In-Theatre Marketing & Sales. Will's career also includes roles at 20th Century Fox and Promotional Management Group. Will completed their education at the University of Southern California from 1993 to 1997.
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PaperAirplane Media
Founded by former Lionsgate executives Mike Polydoros and Will Preuss, PaperAirplane is the first-of-its-kind Cinema Channel Marketing Agency. Designed to work with Exhibitors, Studios and Marketplace Partners to create a one-stop solution for all cinema channel and in-theatre marketing opportunities. PaperAirplane is uniquely positioned in the marketplace to assist in the creation, coordination and logistical support needed in today’s world of Cinema Marketing. By focusing on each individual partner’s specific asset set PaperAirplane is able to create, communicate, coordinate and execute marketing initiatives specific to each Exhibitor partner (large and small). Using a customized content and a targeted marketing approach, PaperAirplane can deliver unique programs to the marketplace, finding multiple touch points to engage consumers of all ages and demographics.