Parade makes Creative Basics—expressive underwear in soft, sustainable fabrics for people sizes XS-3X.

Consumer

Internet

Parade

Parade's headquarters in Brooklyn, NY, United States

Cami Téllez

Athena Wrann

Shreya Mad

The Brand & Content Team at Parade focuses on creating and promoting engaging, expressive content that embodies the brand’s identity and values. They collaborate with influencers, ambassadors, and creators to drive brand awareness and connect with a diverse audience through social media, affiliate marketing, and direct consumer engagement. This team plays a crucial role in crafting the company’s voice and visual style, ensuring a consistent and impactful brand presence across all channels.

Brand & Content Team

This department focuses on promoting and enhancing the brand's image and visibility through various ambassadorial roles.

Brand Management

This department manages the organization's communications and relationships with the public.

Public Relations

The Leadership Team at Parade drives the company's strategic vision and operational efficiency, ensuring alignment across departments to foster growth and innovation. With a focus on revenue generation, logistics optimization, and sustainable practices, they collaborate to enhance product offerings and customer experience, all while promoting the brand's mission of inclusivity and expression in creative basics.

Leadership Team

This department focuses on the strategic planning, purchasing, and management of merchandise to optimize customer experience and operational efficiency.

Merchandising and Planning

This department focuses on design and visual content creation for various mediums.

Parade

Org chart

Teams

Brand & Content Team

Brand Management

Public Relations

Leadership Team

Merchandising and Planning

Creative Services

Offices

Parade

Org chart

Teams

Brand & Content Team

Brand Management

Public Relations

Leadership Team

Merchandising and Planning

Creative Services

Offices

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