Alice Cheung

Sr. Director - Brands & Concept Strategy - Dining Division at Paradies Lagardère

Alice Cheung is a seasoned professional with extensive experience in brand strategy and marketing within the food and beverage industry. Currently serving as the Sr. Director of Brands & Concept Strategy in the Dining Division at Paradies Lagardère since 2012, Alice has successfully developed long-term priorities that align with corporate goals, focusing on market penetration and new business growth. Previous roles at Paradies Lagardère include Director of Restaurant Brand Development and Director of Brand Innovation, where Alice maximized revenue opportunities and led cross-functional teams. Prior experience includes serving as District Marketing Manager for ARAMARK, where Alice directed marketing initiatives for a $36M district, and as Marketing Team Leader at Whole Foods Market, where strategic marketing plans were developed for sales maximization. Alice's career began in operations and marketing management at Empire Management & Productions, Inc. and as a Marketing Associate at Pamal Broadcasting, with a Bachelor of Arts in Communication from Marist University.

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