Cyndy Murrieta

Vp, Integrated Media at Paradise Advertising and Marketing

Cyndy Murrieta has extensive experience in integrated media and media strategy. Cyndy most recently served as the VP of Integrated Media at Paradise Advertising & Marketing Inc., starting in March 2021. Prior to that, they held the role of Director of Integrated Media at the same company from November 2019 to March 2021. Cyndy also worked as the Associate Director of Media Strategy from February 2019 to November 2019.

Before joining Paradise Advertising & Marketing Inc., Murrieta worked as a Media Supervisor at Watauga Group from June 2016 to February 2019. Prior to that, they served as a Media Account Director at BVK from March 2014 to March 2016, where they led media strategy and planning for the Visit Orlando account.

Their previous experience includes roles such as a Trustee at AAF-Orlando from 2002 to 2016, a Media Group Director at MMGY Global (formerly Ypartnership) from January 2011 to March 2014, a Senior Media Planner/Buyer at Anson-Stoner from April 2009 to February 2011, and a Media Director and Senior Media Planner/Strategist at Chisano Marketing Group from June 2007 to February 2009.

Murrieta started their career as a Media Planner at MyMediaWorks in 2004 and later worked as an Account Executive at National CineMedia (formerly National Cinema Network) before joining Bright House Networks as an Account Executive in 1995. At Bright House Networks, they managed accounts and developed market research and advertising proposals, successfully growing revenue and building strong relationships with clients.

Throughout their career, Murrieta has demonstrated expertise in media planning, buying, and strategy, specifically in the tourism and entertainment industries. Cyndy has worked on notable accounts such as Visit Orlando, major national parks and resorts, and attractions and destinations. Their experience includes planning and implementing integrated media plans encompassing various channels, including TV, radio, digital, OOH, and print. Murrieta has a customer-focused approach and excellent knowledge of Nielsen ratings.

Cyndy Murrieta's education history includes attending the University of Central Florida. However, no specific details are given regarding the duration of enrollment, degree pursued, or field of study.

Links

Previous companies

National CineMedia logo
Watauga Group logo
Anson-Stoner logo
BVK logo
Bright House Networks, LLC logo

Timeline

  • Vp, Integrated Media

    March, 2021 - present

  • Director Of Integrated Media

    November, 2019

  • Associate Director Media Strategy

    February, 2019