Eli Novillo Rentero

Eli Novillo Rentero is an experienced E-commerce Developer with a strong background in social media strategy and user experience analysis. Currently at Parafina since December 2018, Eli leads initiatives aimed at enhancing brand engagement and positioning on social networks, utilizing insights from Instagram's algorithm. Previously, as an E-commerce Manager at LUIS&TACHI from October to December 2018, Eli oversaw the entire e-commerce process, focusing on user experience and website traffic through effective social media content management. Eli holds a Master of Business Administration with a specialization in Digital Marketing from IMF Smart Education and a degree in Fashion and Luxury Marketing from ESIC Business & Marketing School.