Ulfah Hasanah

Ulfah Hasanah is an experienced professional in brand management and marketing, currently serving as Wardah Decorative Brand Building Manager at Paragon Technology and Innovation since October 2018, with previous roles including Wardah Brand Activation Manager and Talent Acquisition - Employer Branding. Ulfah has effectively managed various brand activation initiatives, including the Wardah Ramadan Campaign and community engagement programs, while overseeing e-commerce visibility across multiple platforms. Prior to this, Ulfah held leadership positions, such as President of LFS FEB UI, and participated in marketing roles with organizations like Sevaspace and Edulab Indonesia. Ulfah holds a Bachelor's degree in Management from the University of Indonesia, completed in 2018.