Deepak Manchanda

Vice President Of Marketing And Business Development at Paramount Cables

Deepak Manchanda has a diverse work experience spanning over several companies. Deepak began their career as a Marketing Executive at INFRES METHODEX LTD, where they handled sales and marketing of MINOLTA office automation products. Deepak then moved on to ABB, where they worked as a Marketing Engineer, overseeing the marketing and contract execution for EHV/HV Switchgear and Turbo Charger business. Deepak also contributed to the pre and post-tendering process and business development of LT Motors.

Following this, Deepak served as a Marketing Manager at Crompton Greaves, where they managed different strategic business units, including switchgears, transformers, and luminaires. Deepak played a crucial role in enhancing the market share in diversified industrial, utilities, and railways segments.

Deepak's next role was as RSM-NORTH at Clipsal, where they were responsible for the sales and marketing network set-up of the Australian brand CLIPSAL Modular Accessories and Lighting range. Deepak managed brand development, product launch, channel network development, and established brand equity through specifier segment collaborations with architects and consultants. Their team managed the distribution network for wiring accessories, weatherproof range, and PIERLITE range of Luminaires in the Northern region.

Moving forward, they joined Delton Cables as the National Sales Manager, overseeing national sales operations. Deepak then worked at Indo Asian Fusegear Limited as a Senior General Manager.

Deepak's extensive experience in the wires and cables industry also includes their tenure at LAPP IND as RSM-North. Their role included handling marketing operations of LT Copper Cables and Connectivity solutions on a regional basis. Deepak successfully achieved assigned business goals, implemented marketing policies, and mentored a team of Area Managers and Sales Engineers. Deepak also liaised with architects, electrical consultants, and OEMs for generating specifications.

At KEI Wires and Cables, Deepak held multiple roles, including General Manager-Business Development, Senior General Manager-Business Development, and Associate Vice President. Deepak contributed to the growth and development of the business through strategic planning and effective implementation.

Most recently, Deepak served as the Vice President of Business Development at Svarn Group. Here, they played a key role in developing new business opportunities and expanding the company's market share. Currently, they are employed as the Vice President of Marketing And Business Development at Paramount Cables.

Overall, Deepak Manchanda has amassed extensive experience in sales, marketing, and business development in the wires and cables industry, showcasing their strategic mindset and ability to drive growth.

Deepak Manchanda completed their education as follows:

- From 1970 to 1980, they attended St Francis College, Lucknow, and obtained their ISC 12 degree with a focus on Science/Maths.

- In 1983, they studied at AMIE and earned their DEE/AMIE degree in Electrical Engineering, completing it in 1986.

- In 1980-1981, Deepak attended the National Defence Academy, Khadakwasla, where they completed a program in Defence Training.

- Deepak also completed their ICSE degree at St Francis College, Lucknow, studying from 1970 to 1977.

In addition to their formal education, Deepak Manchanda has acquired various certifications in subjects such as business writing, critical thinking, finance, grammar, and marketing. These certifications were obtained from LinkedIn in 2021.

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