Bee Horton

Bee (Bethan) Horton is an accomplished marketing professional with extensive experience in franchise management and brand development across various industries. Currently serving as the Vice President of Franchise Management at Paramount since May 2021, Horton oversees performance and planning for Star Trek's franchise campaigns and tracks overall franchise health. Previous roles include Chief of Staff in CBS Marketing, where Horton facilitated cohesion across multiple business units, and Global Marketing Director at The Mill, where responsibilities encompassed external communications and brand strategy. Additionally, Horton has held significant positions at Penguin Random House UK, Nickelodeon, and Printing.com, demonstrating a strong foundation in marketing, social media, and brand management. Horton holds a First Class BA (Hons) in Film & TV Production, Animation, and Marketing from Leeds Beckett University.