Christina Perez is a culture-driven brand leader with over 12 years of experience in creating talent-led campaigns that foster emotional connections and drive fandom. Currently serving as Vice President of Talent & Strategic Content Partnerships at Paramount, they lead brand and talent strategy for MTV Entertainment Group. Christina's background includes key roles at Viacom and MTV, where they contributed to the development of fan-forward content and managed significant talent budgets. They hold a Bachelor of Arts degree in English Language and Literature as well as Creative Writing from Florida International University.
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