Denny Lau

Denny Lau is a seasoned professional with extensive experience in data management and marketing analytics across various sectors. Currently serving as Senior Manager of the Data Insights Group at Paramount+ Streaming since January 2021, Denny leads marketing analytics and data integration efforts. Previous roles include Field Representative for the Republican National Committee, where Denny contributed to strategic initiatives for Asian Pacific American outreach, and Senior Manager of Marketing Audience Analytics at ViacomCBS, focusing on live events. Other positions held encompass a range of responsibilities such as managing legislative field operations, providing consumer research solutions at MFour Mobile Research, and advising on bankruptcy matters at Malcolm & Cisneros Law Firm. Denny's background is marked by a commitment to data-driven strategies aimed at improving business outcomes and campaign effectiveness, as evidenced by recognition for impactful work, such as the “Most Effective Use of Data” award for the BMW campaign at the Digital Trading Awards USA 2017.