Paramount
Erica Torres is a Senior Manager of Program Planning and Content Strategy at Paramount since June 2022, where responsibilities include overseeing advertising for notable series like Yellowstone and managing content placement across various networks. Prior to this role, Erica worked at CBS Corporation from January 2018 to May 2022 as an Advertising Sales Operations Manager, collaborating with advertising partners to enhance campaign strategies. From July 2013 to December 2017, Erica served as a Commercial Operations/Advertising Sales Specialist at Discovery Channel, activating advertising campaigns and managing advertising pipelines. Earlier, at Viacom from April 2007 to July 2013, Erica began as a Media Archivist, where contributions included selecting promotional content and participating in a significant digital initiative. Erica holds a Bachelor of Liberal Arts degree from Hampton University, obtained in 2006.
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Paramount
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Paramount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.