Kaitlyn van Aalsburg

Vice President, Marketing Strategy, Paramount Brand Studio (cbs Entertainment, News, Media Ventures) at Paramount

Kaitlyn Van Aalsburg currently serves as Vice President of Marketing Strategy at Paramount Brand Studio, overseeing marketing efforts across CBS Entertainment, News, and Media Ventures since March 2022. Previously, Kaitlyn held the role of Senior Director of Marketing at Condé Nast, where marketing proposals for Business, Technology, and Finance clients were developed. As a founding member of the Sustainability Global Employee Council, Kaitlyn contributed to building sustainable strategies across 13 markets. Other notable positions include Director of Content + Innovation at Essence, Marketing Consultant at BuzzFeed, and various roles at VaynerMedia and UWG, where strategic partnerships and multicultural marketing initiatives were key focuses. Kaitlyn's accomplishments include winning the AdWeek Arc Award in 2018 for innovative use of AI in storytelling. Educational credentials include a B.A. in Public Relations & Advertising and Sociology from Chapman University and an M.S. in Emergency Management from Jacksonville State University.

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