Katherine Conlin

Katherine Conlin is an accomplished marketing professional with extensive experience in strategic marketing and operations, particularly within the sports industry. Currently serving as the Director of Marketing Strategy & Operations at Paramount since August 2018, Katherine leads the team responsible for the marketing strategy and operations for Paramount's global soccer portfolio, covering over 20 leagues and competitions. Prior roles include Senior Manager and Manager of Marketing Strategy & Operations at Paramount, where Katherine developed go-to-market strategies and integrated marketing plans that significantly contributed to revenue growth. Additionally, experience at MediaCom and Starcom involved overseeing cross-channel media campaigns and partnerships, enhancing campaign effectiveness for notable clients. Katherine began a career in media buying at Media Storm and has foundational experience in communications from a role at Travelers. Katherine holds a Bachelor's Degree in Communication Studies from Seton Hall University.