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Leah Tholen

Streaming Marketing, Product & UX Insights Manager, Global

Leah Tholen is an experienced marketing and insights professional with a strong background in streaming strategy, audience retention, and product insights management. Currently, Leah holds two manager positions at Paramount, focusing on global streaming marketing and international retention insights. Previously, Leah worked as an account manager at Ipsos North America, specializing in marketing strategy, and served as a senior analyst at MarketCast with expertise in strategy development. Early in the career, Leah gained valuable experience as a web analytics intern at Sodexo and as a project consultant with the Houston Airport System. Leah's international perspective is enhanced by participation in exchange programs in Turkey and Argentina. Leah earned a Bachelor of Science in Business Administration with concentrations in customer identification and global entrepreneurship from American University, supplemented by studies at Universidad Pontificia Comillas and completion of the International Baccalaureate at Awty International School.

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