Paramount
Varsha Srivastava is a seasoned media professional with extensive experience in digital media buying and advertising management. Currently serving as Senior Manager of Media Buying at Paramount since May 2022, Varsha previously held the position of Senior Media Buyer/Analyst at ViacomCBS and Digital Media Buyer/Analyst at WHOSAY. Varsha’s expertise includes managing media operations for ad campaigns across various platforms, optimizing advertisements for performance, and analyzing data for enhanced ROI. Additional experience includes roles at Quantified Media, Fordham University, UNDP, Worldwide Branding, MusicDish LLC, and Club Ground & Pound. Varsha holds an MBA in Communications and Media Management from Fordham University and a BBA in Marketing from Baruch College.
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