Eduardo Layrisse

Eduardo Layrisse has a diverse and extensive work experience. Eduardo has held various roles in different companies throughout their career.

Starting in 1998, Eduardo worked as a Producer, Writer, Director, and Editor at 92.9 FM, where they developed creative content, edited on-air material, and produced the highly-rated Morning Monster Show until 2001.

From 2002 to 2002, Eduardo served as the Co-Creator, Writer, and Producer of the Circus Owners Show at Union Radio. Eduardo was responsible for creating content and producing all on-air material for the show.

In 2004, Eduardo worked as an Intern Copywriter at FoxParrackHirsch. Eduardo designed integrated advertising campaigns for Adobe and InFocus accounts, achieving a 95% success rate with the Adobe Font Poster Campaign.

From 2005 to 2009, Eduardo held the position of Senior Creative Manager at JWT. Eduardo created integrated, traditional, and digital advertising campaigns for multinational companies like Ford Motors, Kraft Foods, Kellogg's, and more. Notably, their Baconator campaign for Wendy's resulted in a 234% increase in sales, and the Ford Explorer Eddie Bauer commercial they worked on became the first Venezuelan commercial with over 500,000 views on YouTube.

In 2011, Eduardo interned at Banco Madrid, where they conducted a marketing research and positioning study for the bank's Latin American strategy.

In 2012, Eduardo served as a Consultant at Varikure, and in 2013, they became a Founding Partner at Etueri.

From 2014 to 2015, Eduardo held the role of Marketing Director at Parclick. In 2016, they were promoted to Head of Product before finally becoming the Organization Director in June 2017.

Eduardo Layrisse has a Bachelor's degree in Communication from UCAB - Universidad Católica Andrés Bello. Eduardo continued their education by pursuing a PG/Dip in Creative Advertising from Falmouth University. Later, they attended IE Business School (Instituto de Empresa) from 2010 to 2011, where they obtained their MBA in Business Administration.