Allan Thalisson

Allan Thalisson is a Senior Martech & AI Consultant at Pareto since January 2024, specializing in technical and strategic aspects of data, automation, and artificial intelligence for performance enhancement. Previously, Allan served as a Senior Web Analytics and CRO professional at Comunidade DS, where responsibilities included data monitoring stack structuring and digital performance initiatives. In various roles, Allan led growth marketing strategies, managed cross-functional teams, and optimized digital marketing campaigns, significantly contributing to client acquisition and revenue growth in companies such as Spartacus MMA, Proteína Digital, and IbiJus. Allan holds a Bachelor's degree in Systems and Digital Media from the Federal University of Ceará, obtained in 2020.