Vinícius Chacon Rodrigues

Vinícius Chacon Rodrigues has a diverse work experience that spans multiple companies and roles.

Vinícius began their career at Fluxo Consultoria, where they served as Chief Marketing Officer and was responsible for implementing successful marketing strategies that contributed to significant growth in revenue and contract signings. Vinícius also served as a Marketing Advisor and Project Manager during their time at the company.

After their tenure at Fluxo Consultoria, Vinícius co-founded Lumiére Educação, where they focused on digital marketing strategies and the production of workshops and courses. Vinícius'sworkshops covered various topics such as inbound marketing, Google AdWords, Google Analytics, social media, website and e-commerce conversion, sales strategies, communication, and search engine optimization.

In 2016, Vinícius joined Pareto Group, initially as an Inbound Marketing Manager, overseeing the planning and execution of inbound marketing strategies. Vinícius later became the Head of Performance, leading a team responsible for managing pay-per-click (PPC) campaigns for over 200 companies, including well-known brands such as Groupon, Peixe Urbano, and Stone. Vinícius achieved recognition as a finalist in three categories of the Google Premier Partner Award in 2018.

At Pareto, Vinícius also held positions as a Partner & Product Owner, where they directed and developed the company's software and was in charge of the Corporate University and Inbound Marketing strategies. Vinícius developed in-depth content on Facebook Ads, Google Ads, and Google Analytics, as well as managed over 80 PPC blog contents.

More recently, they joined Brota Company as a Mentor & Investor, offering guidance and financial support to aspiring entrepreneurs.

Throughout their career, Vinícius has demonstrated expertise in marketing, performance analytics, inbound marketing, and digital strategy. Vinícius'scontributions have contributed to the growth and success of the organizations they have worked with.

Vinícius Chacon Rodrigues completed their Bachelor of Engineering in Engenharia de Produção from the Polytechnic School of UFRJ, graduating in 2021. Vinícius also enrolled in the Startup School Online to study Y Combinator - Startup, completing the program in the same year. Before that, from 2014 to 2015, Vinícius pursued an MBA Jr. in Business Administration and Management from the Instituto de Engenharia de Gestão.

Earlier in their education, Vinícius earned an Engineer's Degree in Civil Engineering from the Federal University of Rio de Janeiro from 2013 to 2015. Prior to that, they pursued an Engineer's Degree in Civil Engineering from the Universidade Estadual Paulista Júlio de Mesquita Filho in 2012 to 2013.

In addition to their formal education, Vinícius has obtained several certifications. These include the Startup School Aspiring Founders Certification from Startup School Online in 2021. Vinícius has also acquired multiple certifications from Google such as the Certification in Display Advertising, Certification in Google AdWords for Shopping, Certification in Google AdWords for Video (YouTube), Certification in Mobile Advertising, and Certification in Search Advertising. Furthermore, Vinícius holds a Certification in Digital Marketing from Resultados Digitais, obtained in 2015.