Sanne de Ruiter

Customer Happiness Lead at Parfumado

Sanne de Ruiter has worked in the customer service and communication industry since 2011. Sanne began their career as a salesperson at V&D in 2011. In 2016, they worked as a salesperson at VILA CLOTHES. In 2017, they were an intern at Coebergh Communicatie & PR. From 2018 to 2021, they worked at Guidion in various roles, including Customer Journey Researcher & Project Manager, Projectmedewerker, Senior Servicedesk Telecom, and T-Mobile Service Desk en Interne Communicatie. Currently, they are a Customer Happiness Manager (NL, BE & UK markets) at Parfumado, where they are responsible for steering and reporting on KPI performance & CuHa goals, data analytics & dashboarding, monitoring customer communication and process improvement & customer research projects, and managing the Customer Happiness team.

Sanne de Ruiter completed their VWO diploma at the Koninklijke Scholengemeenschap Apeldoorn in 2014. Sanne then attended the University of Amsterdam, where they obtained a Propedeuse Communicatiewetenschap and graduated with a Master of Science in Communication Science in 2020. In 2023, they obtained a Customer Experience Academy certification from the Beeckestijn Business School.

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