Anke Heppner

Anke Heppner is an experienced marketing and visual merchandising professional with over two decades of expertise in the retail sector. Currently serving as the Head of POS Marketing and Visual Merchandising for DACH at Parfümerie Douglas since August 2010, Anke has developed and led trade marketing initiatives across Germany, Austria, and Switzerland, overseeing a team of 16 and managing various promotional activities. Previous roles include Leader of Retail Project China and Head of Visual Merchandising at TALLY WEiJL, where Anke focused on market development and merchandising strategies across 29 countries. Anke has also held leadership positions in visual merchandising at Takko Fashion and Deutsche Woolworth GmbH, successfully implementing strategic projects, training programs, and marketing concepts to enhance retail operations.