Laetitia Iriart

Laetitia Iriart currently serves as Directrice Marketing, Communication et Digital Groupe at Paris Entertainment Company, overseeing a 20-person team and shaping the group's strategic identity, which includes prominent venues such as the Accor Arena and the Bataclan. Previously, Iriart held the position of Directrice Marque, Communication et Marketing at Accor Arena, focusing on its strategic repositioning towards a more experiential model. Prior experience includes Directrice Image, Marque et Communication at Fédération Française de Tennis, where Iriart was instrumental in transforming the Roland-Garros brand and facilitating organizational change. Earlier roles include senior consultant at Harrison & Wolf and communications positions at Edelman and the French Embassy in the United States. Iriart's academic background includes degrees from Sciences Po Aix, the Faculté de droit Paul Cezanne, Université Paris-Sorbonne, and preparatory classes at Lycée Albert Schweitzer.