Andreas Cueppers

Andreas Cueppers is an accomplished marketing professional currently serving as Director of Marketing for both Parookaville and San Hejmo, focusing on strategic and operational planning and the management of marketing departments since January 2024. In addition, Andreas holds a position on the Advisory Board at Data Talks, providing consulting on product development and market entry strategies. Previously, as Head of Consulting at Sweep, Andreas advised American Football clients on strategic planning for the German market, while also mentoring in the 2023 Mentorship Program for Women in Sports Business at Equalate. A significant tenure at Borussia VfL 1900 Mönchengladbach GmbH from 2012 to 2022 included roles such as Director of Digital Transformation & Innovation, overseeing comprehensive digital strategies and the e-sports department. Andreas began a career in journalism with the Rheinische Post Mediengruppe as an editor and editorial trainee before achieving a Master of Arts and Bachelor of Arts in Social Sciences from the University of Düsseldorf.