Adriana Pascale

Adriana Pascale has over 30 years of work experience in various roles and industries. Adriana'smost recent position was as a Partner Insights - Senior Manager at Parrot Analytics, starting in September 2021. Prior to that, they worked as the LAB Director at Loading Entertainment Media from November 2020 to August 2021.

From 2017 to 2019, Pascale served as a Content Manager at Fox Latin American Channels, where they were responsible for the launch of the National Geographic Kids channel in Brazil. Adriana focused on consumer insights and watching patterns to identify market opportunities, build strategies, and deliver insights based on media market analytics and consumer behavior.

From 2011 to 2017, Pascale was the Research and Insights Latam Director at Viacom Networks Brasil. Adriana'sachievements include leading a team in conducting research studies, analyzing consumer behavior, and managing linear and nonlinear analyzes for cross-platform measurement.

Pascale also worked as a Research and Insights Director at Young & Rubicam Group from 2008 to 2011, providing support for media planning and developing strategic analysis for multimedia planning. Prior to that, they were a Media Manager at Ipsos from 2002 to 2008, where they implemented Galileo software in Brazil and conducted studies on media convergence and new media touch points.

Adriana'searly career includes roles as a Media Planner at WMcCann from 1996 to 2000, where they developed media plans for clients, and as a Media Researcher at McCann Erickson Publicidade, J. Walter Thompson Worldwide, and AlmapBBDO from 1990 to 1996.

Adriana Pascale has a degree in Market Research from USP - Universidade de São Paulo. Adriana also completed an Extensive Course in Marketing Research from New York University and studied Leadership Management at Ibmec.