Ivan Vitório

Ivan Vitório has a diverse work experience in the media and entertainment industry. Ivan currently works as a Partner Insights Manager at Parrot Analytics since March 2022. In this role, they utilize the Parrot Analytics Global Audience Measurement System to provide critical insights and equip entertainment partners with tailored information for informed business decisions.

Prior to that, Ivan worked at Discovery Inc as a Research & Insights Manager from March 2021 to February 2022. Ivan led the Mexican Content Research and Insights Team, conducting comprehensive analysis of content performance across linear and digital platforms. Ivan also identified key content and consumer trends and evaluated competitor strategies to support the successful launch of Discovery+'s SVOD platform.

Before joining Discovery, Ivan worked at Sony Pictures Entertainment in various roles. From 2020 to 2021, they were a Member of Sony Pictures Action. From 2019 to 2021, they served as a Research Manager - LatAm, conducting thorough analysis and reports for linear networks and content production/sales across Latin American countries.

Ivan's earlier experience includes working at Discovery Inc as the Leader for Discovery Pride (ERG) from 2018 to 2019, as a Research Strategist from 2016 to 2019, as a Research Analyst from 2013 to 2016, and as an Estagiário de Pesquisa from 2012 to 2013.

Ivan Vitório completed their Bachelor's degree in Social Communication: Advertising and Publicity at Faculdade Cásper Líbero from 2011 to 2014. Prior to that, they attended Colégio Jesus Adolescente from 2008 to 2010 for their high school education. In terms of additional certifications, Ivan obtained the Google Analytics certification from Google in January 2015 and the Cambridge ESOL FCE certification from Cambridge Assessment English Brazil in 2008.