Bertha Alejandra Camacho Choza

Bertha Alejandra Camacho Choza has worked in a variety of roles since 2015. Bertha Alejandra began their career as a Design Assistant at Cerámica Suro, followed by a role as Community Manager & Content Designer at ES MKT. In 2016, they were a Self Employee at Alquimia Coffee Car and Design Assistant at Tributo. In 2017, they took on a role as Product Manager & Designer at Estudio Claudina Flores. In 2020, they became Lead Designer at WeOk, where they were responsible for bringing the UX process into the company, conducting user interviews, prototyping and validation, and finding new opportunities to improve the product. In 2021, they became Product Designer at Kunder and Tribe Design Lead at Betterfly. Bertha Alejandra is currently a Product Designer at Parrot.

Bertha Alejandra Camacho Choza has a Masters degree of Innovation & Entrepreneurship from EAE Business School, obtained between 2018 and 2019, with a focus on Business Innovation & entrepreneurship. Bertha Alejandra also holds a Bachelor of Industrial Design from Tecnológico de Monterrey, obtained between 2011 and 2016, with a focus on Product design. Bertha has also completed UX Front End from Bedu and UX/UI from CEI Escuela de Diseño y Marketing. Additionally, they have obtained a Membership Certificate from The Interaction Design Foundation in November 2022, Professional Scrum with User Experience (PSU I) from Scrum.org in December 2021, and Certified Professional - Agile Team Facilitation (ICP-ATF) from ICAgile in August 2021.