Sally Zhang

Sally Zhang is a seasoned strategist with diverse experience in brand management and user experience design. Currently serving as a Strategist at Part and Sum since March 2021, Sally collaborates with product managers and designers at Subway to enhance customer feedback mechanisms and has successfully managed a global brand awareness campaign for TIDAL that reached 88 million music lovers. Previously, as Brand Strategist Lead at WeWork, Sally repositioned the member program, resulting in a 20% revenue increase, and improved the member app experience. Earlier roles include a Graduate Strategy Intern at Huge, where Sally contributed to a product innovation strategy for Google, and a Freelance Contractor at CenterBrain Partners, conducting extensive market research on China’s transition to an e-commerce economy. Educational qualifications include a Master’s in Creative Brand Management from VCU Brandcenter and a Bachelor’s degree in Public Relations and Advertising from BNU-HKBU United International College.