Partenamut
Hela Askri is a seasoned brand manager with extensive experience in marketing and brand strategy across multiple sectors, particularly in the automotive industry. Currently serving as a Brand Manager at Partenamut since April 2023, Hela previously held the position of EMEA Brand Manager at Daikin Europe from March to December 2022. Hela's tenure at Toyota Motor Europe spanned nearly a decade, encompassing roles such as Brand & Communication Strategy, Senior Specialist in Toyota Gazoo Racing Marketing for the Supra A90 launch, and responsibility for marketing strategies of several models, including AYGO and RAV4. Hela's academic credentials include an MBA in Economics from Solvay Brussels School of Economics and Management and two Master's degrees in Advanced Textile Engineering and Textile Engineering from Ghent University and ENSISA, respectively.