Mark Dimassimo

Mark DiMassimo is a seasoned advertising and behavior change marketing expert, currently serving as Founder and Creative Chief at DiMassimo Goldstein since 1996, where the agency focuses on promoting positive behavior change for life-changing brands. With a diverse background that includes strategic advisory roles at Minded and the Partnership to End Addiction, Mark has contributed to major public service advertising campaigns addressing critical societal issues. As a faculty member at the School of Visual Arts, Mark leads an advertising portfolio course for students, sharing expertise in integrated marketing. Mark's previous roles include creative leadership positions at Kirshenbaum Bond & Partners and co-founding Tappening, a project encouraging tap water use over bottled alternatives. Mark's educational background includes certificates in Behavioral Economics and Positive Psychology from prestigious institutions such as Yale and the University of Pennsylvania, combined with a B.A. in Political Science and Psychology from Purchase College, SUNY.