Alex James

Alex James is an experienced marketing professional with a strong background in brand strategy and management. Currently serving as the Head of Brand & Marketing at Passenger since March 2024, Alex previously held various leadership roles at Wiggle from March 2021 to March 2024, including Head of Brand Marketing for Vitus and Prime, where responsibilities included shaping global marketing strategies and managing regional teams. Prior experience includes positions at Five by Five Global as a Senior Producer, focusing on multi-channel marketing campaigns, a Display Executive role at Wavemaker, and a Trainee Media Planner/Buyer at Precision Creative and Media. Alex holds a BA (Hons) in Journalism and English Literature from the University of Portsmouth and additional qualifications in Project Management.