Muddassir Abdur Rub

Muddassir Abdur Rub is a seasoned copywriter with extensive experience in direct response copy across various platforms. Currently serving as a Senior Copywriter at Passion.io since July 2025, Muddassir specializes in creating impactful sales, landing page, Facebook ad, and email copy. As the Founder of List Revival Lab since August 2024, Muddassir addresses misconceptions in email marketing for coaches and creators. Previous roles include Head of Copy and Copywriter at Dark Mattr, Founder of Immortal Positioning, and lead positions in email marketing for Calldrive and Oshun GMS. Muddassir began the career journey as a Content Writer on Fiverr, having transitioned from an academic background in medicine, holding a Bachelor of Medicine, Bachelor of Surgery from Azad Jammu And Kashmir Medical College.